Amazon DSP
Reach shoppers on and off Amazon with programmatic ads
Amazon DSP lets you show display and video ads to audiences built from Amazon’s shopping data, on Amazon, its apps and across the web.
It’s the next step for brands ready to grow beyond Sponsored Ads, retarget past visitors and win back lapsed buyers.

What’s included
Audience strategyRetargeting, lookalike and in-market audiences planned around your goals.
Creative guidanceDisplay and video ad formats that fit each audience.
Campaign managementSetup, budgets, frequency caps and optimization.
Full-funnel reportingNew-to-brand sales, reach and return on ad spend.
How it works
Assess fitI check if DSP makes sense for your brand and budget.
LaunchAudiences, creatives and campaigns set up.
ScaleOptimize and scale what brings profitable sales.
Quick answers
Is DSP right for small brands?
DSP usually suits brands already doing well with Sponsored Ads. I will tell you honestly if you are ready.
Ready to go beyond Sponsored Ads?
Tell me about your brand and ad spend and I will tell you if DSP is the right move.