Top Amazon Tools for Sellers

The Amazon Seller Tools I Use and Recommend

The right tools save you hours every week and stop expensive mistakes before they happen. These are the tools I use day to day to manage 50+ Amazon brands, from product research to recovering money Amazon owes you.

I only list tools I have used on real client accounts. Some links may be affiliate links, which cost you nothing extra.

Keepa – price and sales rank history

Keepa shows the full price, Buy Box and BSR history of any Amazon product. Before I approve a product idea, I check Keepa to see whether sales are steady all year or just a seasonal spike. It is also the quickest way to spot competitors who keep cutting their price.

Best for: product validation, seasonality checks and watching competitor pricing.

Helium 10 – the all-in-one FBA suite

Helium 10 covers keyword research (Cerebro and Magnet), listing optimization, rank tracking and PPC management in one place. I use Cerebro to reverse-engineer the keywords a competitor ranks for, then build those keywords into the listing and the PPC campaigns.

Best for: keyword research, listing SEO and keyword rank tracking.

Jungle Scout – product and market research

Jungle Scout estimates monthly sales and revenue for any niche, so you can see demand before you order stock. Its supplier database also helps you find manufacturers.

Best for: new sellers looking for their first private label product.

DataRova – Amazon data analytics

DataRova turns your Amazon sales and advertising data into clear dashboards. It helps you see true profit per ASIN after fees and ad spend, not just revenue.

Best for: brands that want profit-level reporting across many products.

GETIDA – FBA reimbursements

Amazon regularly loses or damages inventory and doesn't always pay you back automatically. GETIDA audits your FBA account and files reimbursement claims for you, usually for a share of what it recovers.

Best for: any FBA seller with more than a few hundred units in Amazon warehouses.

Which tool should you start with?

Need help using these tools?

Tools only show you data. The results come from what you do with it. If you want me to run the research, build the listing and manage your PPC for you, book a free strategy call. New to selling? Get a step-by-step launch roadmap.