Tell shoppers why your brand exists
The Amazon Brand Story is the scrolling carousel above A+ content. It is prime space to show who you are and cross-sell your other products.
A good story turns a one-time buyer into a fan.
What’s included
How it works
Amazon Brand Story Design Service
The Amazon Brand Story is the scrolling carousel that appears above A+ Content on every product page in your brand. Most sellers leave it empty or fill it with a single logo, which wastes free space on every listing. I write and design Brand Stories that explain why your brand exists, show off your best products and send shoppers to your Brand Store.
Why your Amazon listings need a Brand Story
- It builds trust. Shoppers buy more readily from a brand with a face and a mission than from an unknown seller.
- It cross-sells for free. Each card can link to other ASINs or your Brand Store, keeping shoppers in your catalogue instead of a competitor’s.
- It appears on every listing. One Brand Story shows on all the ASINs you assign, so a single design works across your whole range.
- It supports conversion. Combined with strong A+ Content, it answers buyer doubts before they reach the reviews.
What makes a Brand Story convert
A good Brand Story is short, visual and specific. I follow Amazon’s module specs (background image plus up to four cards) and keep each card to one idea: your origin, what makes your product different, a best-seller to try next, and a link to the full store. Every image is tested on mobile first, because most Amazon shoppers browse on their phones.
Requirements
You need Amazon Brand Registry to add a Brand Story. If you don’t have it yet, I can help you with the trademark and Brand Registry process first.
FAQ
What is the difference between a Brand Story and A+ Content?
A+ Content is unique to each product and sits lower on the page. The Brand Story sits above it and is shared across your brand’s listings.
How long does it take?
Usually a few working days after you send your brand details and product photos.
Can you upload it for me?
Yes. With access to Seller Central I can upload and submit it for approval.
Do you also design A+ Content and Brand Stores?
Yes. Many clients order all three together for a consistent brand look. Book a free call to talk through your brand.
Give your brand a voice
Brand Registry sellers can add a Brand Story today. I will set it up for you.
